White-Label · Reseller Program
Resell AI SEO under your agency's brand
White-label the entire Outrigger platform: custom domain, branded reports, multi-client dashboard, magic-link client portals. Your clients see your brand. The infrastructure runs underneath.
Why agencies are adding AI SEO as a reseller service right now
Demand is forming
Clients are starting to ask why they don't appear in ChatGPT answers. The agencies that have a service ready will win the conversation. The ones that don't will lose accounts.
Margins beat traditional SEO
Agencies charge $2,000–5,000/mo per client for GEO. Platform cost per seat is a fraction of that. The reseller margin is the highest-leverage line in your service mix.
First-mover lock-in
Citation seeding compounds. The agency that started 6 months ago has a moat the agency that starts today won't catch for years. Resell now or lose the category.
90-Day AI Answer Guarantee
You're the only one who can resell the guarantee
Everyone else measures AI visibility. We move it — and back it with a guarantee you can offer under your own brand: your clients get cited by AI within 90 days, measured against a control group, or the work continues free until they are.
What you get
Full white-label, not partial
Custom apex domain
Your client portal lives at ai.youragency.com (or any subdomain you choose). DNS-verified via TXT record. SSL handled by us. Clients never see outriggerai.com in the URL bar.
Branded portal & reports
Logo, color scheme, and accent applied across the client-facing portal. PDF reports export with your branding. Email-from-name on automated client emails routes through your domain.
Multi-client dashboard
Manage 5 clients or 50 from a single agency-side dashboard. Per-client isolation — your team sees only what's assigned to them. Switch between clients in one click.
Magic-link client portals
Invite a client by email. They get a magic-link to a read-only portal showing their score, citations, threads, and trend. No password. Token-based, host-only cookies, scoped to their data only.
All 10 platform modules included
Citation Engine, AI Monitor, Audits, PressForge, Entity Sync, Reviews, Technical GEO, YouTube GEO, Operator Agent (autonomous), and ROI Reporting. Nothing held back for an upsell tier.
“Powered by” removed
When white-label is enabled at the agency level, the “Powered by Outrigger” attribution is dropped from the client-facing portal and reports. Your clients see only your brand.
Reseller economics at 15 clients
Illustrative — based on the average price agencies charge their clients for AI visibility management. Adjust by your local market.
Platform cost (Professional)
$499/mo
15 white-label client seats included
Avg. client retainer (15 × $2,500)
$37,500/mo
Common pricing for AI visibility management
Platform cost (15 client seats)
$499/mo
≈$33 per client on Agency Light. Your margin is whatever you price above your own delivery cost.
Reseller program FAQ
What is the Outrigger reseller program?
Outrigger's reseller program lets agencies offer AI SEO and GEO services under their own brand. The platform supports custom-domain portals (e.g. ai-visibility.youragency.com), white-label PDF reports with your logo and color scheme, agency-side branding controls, multi-client dashboards, and per-client billing isolation. The 'Powered by Outrigger' footer is removed when white-label is enabled — your clients see only your brand.
How does white-label pricing work?
Professional at $499/mo includes 15 white-label client seats and full white-label features. Above 15 clients, talk to us about a custom enterprise plan. You set the price you charge your clients — agencies charge $2,000–5,000/mo per client for GEO. Your margin is the difference between your client price and the per-seat platform cost.
What gets white-labeled?
Custom apex domain (DNS-verified, requires your TXT record). Logo and brand color across the client portal. PDF report header, footer, and accent colors. Email-from-name on automated client emails. The 'Powered by Outrigger' attribution is removed when white-label is enabled at the agency level. Auth tokens and login emails route through your branded domain.
Can I onboard clients without them knowing it's Outrigger?
Yes. Once white-label is enabled, the client-facing portal lives at your custom subdomain (e.g. ai.youragency.com), shows only your branding, and sends emails from your domain. Reports export with your logo. Your client never sees Outrigger in the surface they interact with. The platform — citation seeding, AI monitoring, audits — runs as your service.
How do client invitations work?
From your agency dashboard, invite a client viewer by email. They get a magic-link to a read-only portal scoped to their data only — they see their AI Visibility Score, citations, monthly reports, and visibility trend. They cannot see your other clients or any agency-level controls. Token-based access, host-only cookies, no password to manage.
What support do resellers get?
Dedicated support channel. Onboarding call covers white-label setup, client portal config, and reseller positioning. Quarterly business reviews on Professional plans. Access to internal pitch decks, case studies, and ROI calculators built for agency sales. Joint Slack channel optional for higher-volume resellers.
Start your white-label trial this week
14-day free trial on Agency Light. Onboard your first client during the trial — keep them on as a paying account when it converts. Or start by running a free AI Visibility Audit on a client you already have.