Helping brands grow awareness and gain customers across ChatGPT, Google Gemini, Claude, Perplexity & more. Let’s GEO!
When buyers ask AI who’s best, 65.9% of businesses never come up. Outrigger builds the signals that get you cited, then proves the lift.
Free audit · results in minutes · no card required
Asked in ChatGPT, today
Sonar sweep“Who’s the best in this category near me?”
Based on reviews, directories, and independent coverage, three options stand out:
1. Your brand — consistently well-reviewed, widely cited
2. Competitor A — solid option, fewer recent reviews
3. Competitor B — limited third-party presence
You’re not losing rankings. You’re losing deals you never saw.
Buyers ask AI now — and the answer names two or three businesses. No page two.
Winner-take-most: there's no ad slot to buy your way back in.
65.9% never come up (n=1,004; confirmed across 2,729). Most owners find out from a customer.
The same question. Two very different answers.
Without Outrigger
“Who’s the best [your category] near me?”
1. Competitor A — widely reviewed, frequently cited
2. Competitor B — strong directory presence
3. Competitor C — recent independent coverage
You: not mentioned. (And no dashboard required to feel it — just a quiet month.)
With Outrigger
“Who’s the best [your category] near me?”
1. Your brand — consistently well-reviewed, widely cited
2. Competitor A — solid option, fewer recent reviews
3. Competitor B — limited third-party presence
Sources: your entity record · review velocity · editorial citations
The difference isn’t your website. It’s everything AI reads around it. That’s the part Outrigger builds.
Why “Outrigger”
Your website is the hull. AI search is open ocean.
The hull — your website. Seaworthy, but it capsizes out here alone.
The outrigger — reviews, press, directories, entity records. The off-site structure that keeps you upright.
AI answers aren’t assembled from your homepage. They’re built from everything the rest of the internet says about you. That off-site structure is your outrigger. Dashboards watch the water. SEO polishes the hull. Outrigger builds the float.
The research
We don’t guess what gets a business cited. We measured it — against controls.
Outrigger is the only platform in this category built on controlled research — 1,004 businesses scored across every major engine, then 2,729 in the follow-up decomposition. The studies ranked the signals that predict citation; the platform executes them in exactly that order.
65.9%
of businesses never come up in AI answers (n=1,004)
2,729
businesses in our follow-up decomposition study
370k+
data points across our two controlled studies
Built by Joel House — Forbes Agency Council, author of AI for Revenue, lead author of the AI Visibility Index.
Read the research →From invisible to cited, in four moves.
01
Scan.
Paste your URL. Ninety seconds later your program exists.
Brand brief
18 keywords
5 competitors
First audit running…
02
See where you stand.
Sonar sweeps four engines daily — verbatim answers kept, Share of Model™ charted against named competitors.
Share of Model™
31% ↑
You vs. two named competitors, 90 days
03
Build what's missing.
Entity, reviews, citations, on-page — in the research's order. Built, not suggested.
Review campaign launched — 14 requests queued
Press citation drafted — approved & sent
Entity sync — 12 directories updated
04
Navigator keeps it running.
One proposed move a day. You approve. It executes. Sonar verifies.
Today’s proposal
Launch review-velocity campaign
Ranked #1 by measured lift across the platform
Sonar, Navigator, and every signal the research ranked — one platform.
Explore the platform →Built on the two largest controlled studies of AI citations — 1,004 businesses, then 2,729.
Trackers tell you where you stand. Outrigger gets you cited.
Every tool in this table can track your brand across AI answers. The difference is what happens after the dashboard.
AI visibility trackers: Otterly, Peec, Rankscale, Knowatoa · SEO suite add-ons: Semrush AI Toolkit, Ahrefs Brand Radar
Daily tracking across ChatGPT, Perplexity, Gemini, Claude & Google AI Overviews
Trackers: ✓ · Suites: ✓
Diagnoses why AI skips you — scores the off-site signals that decide citations
Trackers: On-page audits only · Suites: Reports only
Knows which signals actually move citations — priorities ranked by controlled research, not guesswork
Trackers: ✗ · Suites: ✗
Builds the review velocity AI checks before it recommends you
Trackers: ✗ · Suites: ✗
Earns the press & editorial citations AI treats as proof
Trackers: ✗ · Suites: ✗
Fixes the identity signals that tell AI you're real — entity data, listings, schema & llms.txt drafted for your approval
Trackers: ✗ · Suites: ✗
Queues your next highest-impact move every day, then measures the lift after it ships
Trackers: A to-do list you implement yourself · Suites: ✗
Comparison based on publicly listed features, July 2026. Every tracker hands you a to-do list. Outrigger is the only column where the list gets done.
Less than a retainer. Built to replace one.
A retainer that tells you HOW runs $1,500–3,000/mo. The platform that gets it DONE starts at $129/mo — and the audit that starts everything is free.
Fair questions.
How are you different from AI monitoring tools like Otterly or Peec?
Monitoring tools tell you the score. Outrigger plays the game. Tracking dashboards show you how invisible you are, then hand you a to-do list. Outrigger executes: entity records synced, review velocity built, citations placed, pages made quotable — with Navigator proposing the next move daily and Sonar verifying the result. Keep your monitoring tool if you like it. It'll confirm our work is working.
Is this just SEO with new branding?
No. And the distinction is the whole point. SEO optimizes your website so Google ranks it. But AI answers are assembled mostly from what other sources say about you — reviews, directories, entity records, third-party mentions. That's a different asset, built differently. It's why a great SEO retainer can coexist with total AI invisibility.
How fast will I see results?
Honestly: your visibility baseline shows up in minutes, monitoring runs from day one, and citation lift compounds over weeks — not hours. Anyone promising overnight AI rankings is selling you something the models don't do.
What do I actually have to do?
Approve. Navigator proposes one move a day; campaigns and drafts are prepared for you; anything requiring a human stays a draft until a human says go. Most weeks that's minutes, not hours.
Who's behind this?
Outrigger is built by Joel House — Forbes Agency Council member, author of AI for Revenue, and lead author of the AI Visibility Index studies the platform is built on. Operated by Direct Rank LLC.
Find out what AI says about you before your next customer does.
The free audit shows you the score in minutes. What you do about it is the part every other tool leaves to you. Not this one.