Outrigger Academy

Signed up — now what? A week-by-week plan to build, run, and measure a focused 90-day GEO program.

• ▸Day 0 — Set the Goal
• ▸Days 1–7 — Foundation Week
• ▸Days 8–21 — Sweep the Pillars
• +4 more lessons

Understand why AI search matters and how Outrigger helps you measure and improve visibility.

• ▸What Is GEO?
• ▸How AI Models Find Answers
• ▸The Six Pillars of AI Visibility
• +2 more lessons

Learn how to track, measure, and improve your brand's presence across every major AI model.

• ▸Understanding Share of Model
• ▸Setting Up Keywords for Monitoring
• ▸Reading Your Sonar Results
• +2 more lessons

Find relevant conversations, prepare useful responses, and review every contribution before posting.

• ▸How Citation Seeding Works
• ▸Thread Discovery Explained
• ▸Writing Authentic Responses
• +2 more lessons

Ensure your brand's identity is consistent across every platform that AI models reference.

• ▸Why Entity Consistency Matters for AI
• ▸Building a Canonical Brand Identity
• ▸Schema Markup for AI Crawlers
• +2 more lessons

Prepare earned-media campaigns that strengthen the third-party evidence around your brand.

• ▸Earned Media and AI Authority
• ▸Building Press Campaigns
• ▸Journalist Discovery
• +2 more lessons

Leverage reviews as trust signals that influence how AI models perceive your brand.

• ▸Reviews as AI Trust Signals
• ▸Multi-Platform Review Monitoring
• ▸AI-Generated Review Responses
• +2 more lessons

Prioritize one high-value move per client, prepare the work, and keep every decision under human approval.

• ▸What Is Navigator?
• ▸Reading the Proposals Queue
• ▸Approving and Rejecting Tactics
• +2 more lessons

Onboard fast, deliver white-labeled portals, and ship branded monthly reports — without building any of it yourself.

• ▸URL-First Onboarding in 90 Seconds
• ▸Bulk CSV Client Import
• ▸The Client Portal
• +2 more lessons

Use the AI Assistant, real-time alerts, GEO keyword research, and public benchmarks to run faster than the competition.

• ▸The AI Assistant (⌘K)
• ▸Real-Time Alerts to Slack and Email
• ▸GEO Keyword Research
• +2 more lessons

Position and sell GEO services using audits, benchmarks, and measured results as proof.

• ▸Pitching GEO to Clients
• ▸Running Prospect Audits
• ▸Pricing GEO Services
• +2 more lessons