Operators
Co-founder & CEO
SEO agency founder and growth operator who has spent 15 years helping more than 300 businesses generate over $96 million in client revenue. Joel founded Xpand Digital, wrote AI for Revenue and The Growth Architecture, contributed to Forbes Agency Council, and led Outrigger’s AI visibility research across more than 370,000 observations.
Co-founder & CGO
Marketing pioneer who has worked with more than 250 brands globally, including Airbnb, Amazon, Apple, Coca-Cola, Disney, Google, McDonald’s, Meta, Netflix, Uber, Visa and Walmart, and more than 300 influential artists including Chris Pratt, Harry Styles, Jennifer Aniston, Jennifer Lawrence, Justin Bieber and Margot Robbie. Andrew developed Amazon’s first global Entertainment & Culture marketing practice, built NBCUniversal’s in-house agency and created a division for Creative Artists Agency. He has been a mainstage speaker at Advertising Week New York and Europe, the Banff World Media Festival, Digiday Summits, Digital Hollywood, Dubai ARAB SMIS, the New York Media Festival, Sundance and WPP Stream. Andrew has built seven marketing organizations and played an instrumental role in Alexa adoption.