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Entity guide

Ensure your brand's identity is consistent across every platform that AI models reference.

5 lessons. No account needed to read.

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  1. Why Entity consistency matters for AI

    How AI models cross-reference sources and why inconsistency can weaken recommendations.

    7 min read

  2. Building a canonical brand identity

    Create and manage the single source of truth for your brand description.

    8 min read

  3. Schema markup for AI crawlers

    The structured data that AI models love and how to implement it.

    9 min read

  4. Directory audit walkthrough

    Scan, score, and fix your presence across key directories.

    8 min read

  5. llms.txt explained

    The emerging standard for machine-readable brand information.

    6 min read

Put the lesson into practice

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Entity guide | Outrigger Academy