Category benchmark
Accounting — Chicago in Chicago, IL
Percentile distribution across the headline AI-visibility signals. Built from Outrigger’s 1,004-business field study.
AI visibility score
n=100
Composite score across ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews.
p25
0/100
median
0/100
p75
29.5/100
p90
43/100
Share of model
n=100
Percentage of buying-intent prompts where the brand was mentioned by an AI model.
p25
0%
median
0%
p75
1.67%
p90
15.17%
Google reviews
n=100
Total Google review count.
p25
71.75
median
107.5
p75
222.5
p90
382
Google rating
n=100
Average Google review rating.
p25
4.6★
median
4.7★
p75
4.8★
p90
4.9★
Domain authority
n=71
Moz Domain Authority — a backlink-graph quality proxy.
p25
33/100
median
51/100
p75
62.5/100
p90
88/100
Schema markup
n=72
Quality of structured-data markup (Organization, LocalBusiness, FAQ, Product).
p25
0/100
median
100/100
p75
100/100
p90
100/100
Citability
n=59
Density of FAQ/comparison/methodology content that AI models tend to quote.
p25
47/100
median
55/100
p75
60/100
p90
64.2/100
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