Category benchmark
Digital Marketing Agencies in Global
Percentile distribution across the headline AI-visibility signals. Built from Outrigger’s 1,004-business field study.
AI visibility score
n=48
Composite score across ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews.
p25
0/100
median
0/100
p75
39/100
p90
47.3/100
Share of model
n=48
Percentage of buying-intent prompts where the brand was mentioned by an AI model.
p25
0%
median
0%
p75
4.08%
p90
15.82%
Domain authority
n=48
Moz Domain Authority — a backlink-graph quality proxy.
p25
34/100
median
44.5/100
p75
51.75/100
p90
60.3/100
Schema markup
n=48
Quality of structured-data markup (Organization, LocalBusiness, FAQ, Product).
p25
100/100
median
100/100
p75
100/100
p90
100/100
Citability
n=46
Density of FAQ/comparison/methodology content that AI models tend to quote.
p25
50/100
median
56.5/100
p75
61.75/100
p90
66.5/100
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