Category benchmark
E-commerce — Baby, Kids & Family Brands in Global
Percentile distribution across the headline AI-visibility signals. Built from Outrigger’s 1,004-business field study.
AI visibility score
n=100
Composite score across ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews.
p25
0/100
median
16.5/100
p75
41/100
p90
48.1/100
Share of model
n=100
Percentage of buying-intent prompts where the brand was mentioned by an AI model.
p25
0%
median
1.56%
p75
7.81%
p90
23.44%
Google reviews
n=94
Total Google review count.
p25
9500
median
18000
p75
35000
p90
108000
Google rating
n=94
Average Google review rating.
p25
4.5★
median
4.6★
p75
4.7★
p90
4.8★
Domain authority
n=90
Moz Domain Authority — a backlink-graph quality proxy.
p25
45/100
median
55.5/100
p75
64/100
p90
70.1/100
Schema markup
n=100
Quality of structured-data markup (Organization, LocalBusiness, FAQ, Product).
p25
0/100
median
100/100
p75
100/100
p90
100/100
Citability
n=92
Density of FAQ/comparison/methodology content that AI models tend to quote.
p25
44/100
median
52/100
p75
56.25/100
p90
60.9/100
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