Category benchmark
Home Services (Plumbing) — Sydney in Sydney, NSW
Percentile distribution across the headline AI-visibility signals. Built from Outrigger’s 1,004-business field study.
AI visibility score
n=10
Composite score across ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews.
p25
18.25/100
median
30/100
p75
39/100
p90
40.2/100
Share of model
n=10
Percentage of buying-intent prompts where the brand was mentioned by an AI model.
p25
3.17%
median
7.94%
p75
11.51%
p90
14.77%
Google reviews
n=3
Total Google review count.
p25
100
median
140
p75
420
p90
588
Google rating
n=4
Average Google review rating.
p25
4.98★
median
5★
p75
5★
p90
5★
Domain authority
n=9
Moz Domain Authority — a backlink-graph quality proxy.
p25
11/100
median
28/100
p75
32/100
p90
57.2/100
Schema markup
n=10
Quality of structured-data markup (Organization, LocalBusiness, FAQ, Product).
p25
2.5/100
median
100/100
p75
100/100
p90
100/100
Citability
n=9
Density of FAQ/comparison/methodology content that AI models tend to quote.
p25
55/100
median
57/100
p75
63/100
p90
68.4/100
How do you compare?
Run a free AI Visibility Audit and we’ll show you exactly where your brand sits on this distribution.
Run free audit →