Category benchmark
Med Spa — Chicago in Chicago, IL
Percentile distribution across the headline AI-visibility signals. Built from Outrigger’s 1,004-business field study.
AI visibility score
n=100
Composite score across ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews.
p25
0/100
median
0/100
p75
0/100
p90
29/100
Share of model
n=100
Percentage of buying-intent prompts where the brand was mentioned by an AI model.
p25
0%
median
0%
p75
0%
p90
15%
Google reviews
n=100
Total Google review count.
p25
145
median
222.5
p75
312.5
p90
410
Google rating
n=100
Average Google review rating.
p25
4.5★
median
4.7★
p75
4.73★
p90
4.8★
Domain authority
n=47
Moz Domain Authority — a backlink-graph quality proxy.
p25
17/100
median
46/100
p75
84/100
p90
92.4/100
Schema markup
n=59
Quality of structured-data markup (Organization, LocalBusiness, FAQ, Product).
p25
0/100
median
100/100
p75
100/100
p90
100/100
Citability
n=47
Density of FAQ/comparison/methodology content that AI models tend to quote.
p25
39/100
median
53/100
p75
58.5/100
p90
61.4/100
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