Generative Engine Optimization Software
GEO Software That Gets Your Brand Cited by AI
Most GEO software measures visibility and stops. Outrigger finds the gaps, prepares the work that closes them, and tracks Share of Model across the AI experiences buyers use.
Plans from $99/mo · 14-day free trial · Audit takes 2–3 minutes.
GEO is what SEO was in 2003 — only no one's built the moat yet
In our research, 65.9% of 1,004 businesses never surfaced when buyers asked AI for a recommendation. The brands earning those answers now are building a lead competitors cannot buy later.
AI is the new SERP
ChatGPT, Perplexity, Gemini, and Claude now answer the buying questions Google used to. The answer space is finite — fewer slots, higher stakes.
Citations are the new backlinks
AI models pull from directories, review platforms, Wikipedia, and authority press. If you're not in the sources, you're not in the answer.
Share of Model is the new ranking
How often AI mentions you when asked a buying question — across every major model — is the metric that replaces keyword rank.
The Platform
Six engines that move every signal AI uses
AI Visibility Audit
Six-pillar score across citations, AI presence, entities, reviews, press, and on-page signals. Composite 0–100, prioritized action plan, competitor comparison. Run on day one for a baseline.
Citation Engine
Discovers high-authority Reddit, Quora, and Facebook threads that already get cited by AI for your category. Generates community-native responses in three voices.
GEO Tracker (AI Monitor)
Plan-dependent tests across ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews on buying-intent prompts. Reports your Share of Model, competitor share, and trend over time.
Entity Sync
Audits your brand entity across 30+ configured sources, scoped to your business vertical. Surfaces inconsistencies AI models stumble on.
Press
Prepare focused digital PR campaigns for relevant outlets, then measure the visibility changes after placements go live.
Review Engine
Drives review velocity on the platforms AI weights most heavily — Google, Trustpilot, G2, Capterra. Sentiment analysis flags reviews that need a public response.
What GEO software changes
6
GEO signals scored in every audit
5 experiences
ChatGPT, Perplexity, Gemini, Claude and AI Overviews
Plan-based
Share-of-Model re-check cadence
10 modules
Execution and measurement across the platform; access varies by plan
GEO software FAQ
What is GEO software?
GEO software is tooling for improving a brand's visibility inside AI-generated answers from ChatGPT, Perplexity, Gemini, Claude and Google AI Overviews. Outrigger combines auditing and monitoring with prepared workflows across citations, entities, reviews, digital PR and on-page foundations.
What does GEO stand for?
GEO stands for Generative Engine Optimization — the practice of optimizing for generative AI models the way SEO optimizes for search engines. Sometimes also called AI SEO, AI search optimization, or AI visibility optimization. Same underlying problem: be the brand AI mentions when someone asks for a recommendation.
How is GEO different from SEO?
SEO improves your visibility in search results. GEO focuses on whether your brand appears inside an AI-generated answer. The signals overlap, but GEO adds entity consistency, reviews, relevant third-party citations, press, and the sources AI answers retrieve. You usually need both.
Which AI models does GEO software optimize for?
Outrigger tracks ChatGPT, Perplexity, Gemini, Claude, Google AI Overviews, Microsoft Copilot, Grok and DeepSeek. Each experience weights signals differently, so the platform keeps the results clear rather than hiding them in one opaque score.
Who needs GEO software?
GEO software is most relevant when buyers use AI to compare providers, products, or local options. That includes many B2B, professional-services, ecommerce, and high-intent local categories. Start by auditing whether those questions surface your brand at all.
How much does GEO software cost?
Outrigger Lite starts at $99/mo for one website. Standard is $199/mo for one website, and Professional is $499/mo for up to three. White-label portals are available on the sales-assisted Agency plan. Capabilities and monitoring cadence vary by tier; self-serve plans include a 14-day trial.
Get your GEO score before your competitor does
A 2–3 minute free audit across five core GEO pillars, with a competitor comparison and prioritized action plan. No credit card. Paid plans start at $99/mo; capabilities and limits vary by tier.