Glossary

AI visibility

Whether and how a business appears in answers from an AI system for a defined set of questions. Visibility depends on the prompts, collection route, location and time tested.

In practice

A brand mentioned in one sampled answer has observed visibility for that answer.

This is Outrigger’s working definition. Always check a study’s operational definition before comparing its findings with another study.

Read in context

Related term: Benchmark presence rate.

How we measure AI visibility · Published study statistics · All glossary terms

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