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Press playbook

Prepare earned-media campaigns that strengthen the third-party evidence around your brand.

5 lessons. No account needed to read.

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  1. Earned media and AI authority

    How press coverage can contribute to authority and AI visibility.

    8 min read

  2. Building Press campaigns

    Campaign types, AI-generated ideas, and the campaign workflow.

    9 min read

  3. Journalist discovery

    Find and score relevant journalists for personalized outreach.

    7 min read

  4. AI-powered pitch generation

    Generate personalized pitches using brand voice modeling.

    8 min read

  5. Tracking Press coverage

    Monitor mentions and measure press impact on AI visibility.

    7 min read

Put the lesson into practice

Start with a free visibility scan to see where your brand stands.

See what AI says about you →
Press playbook | Outrigger Academy