Commercial finance
$1.35MAI-attributed lead value
In 30 days
Outrank competitors across ChatGPT, Gemini, Claude, Google, and more.
Competitors are cited more often in trusted buyer conversations.
Key signals
Research-backed
Search visibility doesn’t guarantee AI visibility.
65.9%of businesses are invisible to AI.
4.4x more valuable
3x more likely to convert
when discovered via AI vs. search engines.
Based on an analysis of 1,004 businesses across 95,392 AI mention checks.AI visibility audit
Verified signals
3/3
Recommended next move
Build third-party authority
Build more corroborating citations on relevant third-party sources.
Platform
Evidence, insights, and recommended actions—all in one place.
Unrivaled
| Capability | Outrigger | Typical AI visibility tools |
|---|---|---|
| Tracks AI visibility | ||
| Explains why you’re skipped | ||
| Prepares the work | ||
| Measures what changes |
Case studies
Commercial finance
$1.35MIn 30 days
Private law firm
$60KIn 30 days
Furniture e-commerce
In 30 days
Results attributed through GA4. Results vary by category, geography, offer and execution.
FAQs
Everything you need to know about Outrigger, how it works, and how it helps your brand show up in AI search.
Outrigger is an AI Search optimization platform that shows where your brand appears, explains why competitors are recommended instead, and prepares the actionable work for your business to rise in the rankings.
Generative Engine Optimization helps your business get understood, cited and recommended inside AI answers. It matters because consumers increasingly ask AI who to trust before they visit a website.
Answer Engine Optimization helps your content provide clear, credible answers that search engines and AI assistants can surface directly. It focuses on useful, structured information that matches the questions consumers ask.
Outrigger tracks how your business appears across ChatGPT, Gemini, Claude, Perplexity, Google AI Overviews, Microsoft Copilot, Grok and DeepSeek. How often visibility is checked depends on your plan.
No. SEO helps your website rank and remain discoverable. Outrigger builds on that foundation so AI can understand, trust and recommend your business.
Outrigger is built for everyday people. You don't need to hire a dedicated person or agency to manage it. 20 minutes a week is all it takes.
Outrigger was founded by Joel House, an SEO agency founder, growth operator and author, and Andrew Saunders, a global marketing leader who helped drive Amazon Alexa adoption. Meet the founders