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66% of businesses are invisible in AI search

Get discovered, trusted, and chosen by AI platforms.

Outrank competitors across ChatGPT, Gemini, Claude, Google, and more.

OutriggerOutrigger WorkflowPreview

Why competitors win

Highest-priority gapThird-party authority

Competitors are cited more often in trusted buyer conversations.

High impact

Key signals

Competitor cited in buyer threads3.2x more often
Your entity profile needs stronger alignmentMedium impact
Analysis · 2 of 4
ChatGPT
Gemini
Claude
AI Overviews
DeepSeek
Grok
Copilot
Perplexity

Research-backed

From invisible
to actionable.

Search visibility doesn’t guarantee AI visibility.

65.9%of businesses are invisible to AI.

4.4x more valuable

3x more likely to convert

when discovered via AI vs. search engines.

Based on an analysis of 1,004 businesses across 95,392 AI mention checks.
app.outriggerai.com/audits/result

AI visibility audit

Your brand baseline

Complete

Verified signals

3/3

CitationsVerified
AI PresenceVerified
On-PageVerified

Recommended next move

Build third-party authority

Build more corroborating citations on relevant third-party sources.

Platform

Not another
dashboard.

Evidence, insights, and recommended actions—all in one place.

Unrivaled

Others show you the problem.
Outrigger helps you solve it.

CapabilityOutriggerTypical AI visibility tools
Tracks AI visibility
Explains why you’re skipped
Prepares the work
Measures what changes

Case studies

Real results for real businesses.

Commercial finance

$1.35M

AI-attributed lead value

In 30 days

Private law firm

$60K

AI-attributed pipeline

In 30 days

Furniture e-commerce

$0$3.5K

AI-attributed sales

In 30 days

Results attributed through GA4. Results vary by category, geography, offer and execution.

FAQs

You’ve got questions,
we’ve got answers.

Everything you need to know about Outrigger, how it works, and how it helps your brand show up in AI search.

What is Outrigger?

Outrigger is an AI Search optimization platform that shows where your brand appears, explains why competitors are recommended instead, and prepares the actionable work for your business to rise in the rankings.

What is GEO (Generative Engine Optimization)?

Generative Engine Optimization helps your business get understood, cited and recommended inside AI answers. It matters because consumers increasingly ask AI who to trust before they visit a website.

What is AEO (Answer Engine Optimization)?

Answer Engine Optimization helps your content provide clear, credible answers that search engines and AI assistants can surface directly. It focuses on useful, structured information that matches the questions consumers ask.

Which AI platforms does Outrigger track?

Outrigger tracks how your business appears across ChatGPT, Gemini, Claude, Perplexity, Google AI Overviews, Microsoft Copilot, Grok and DeepSeek. How often visibility is checked depends on your plan.

Does Outrigger replace SEO?

No. SEO helps your website rank and remain discoverable. Outrigger builds on that foundation so AI can understand, trust and recommend your business.

How easy is Outrigger to use?

Outrigger is built for everyday people. You don't need to hire a dedicated person or agency to manage it. 20 minutes a week is all it takes.

Who is behind Outrigger?

Outrigger was founded by Joel House, an SEO agency founder, growth operator and author, and Andrew Saunders, a global marketing leader who helped drive Amazon Alexa adoption. Meet the founders

See how AI sees your brand.

AI audit access (invite-only)
Outrigger — Grow awareness and gain customers across AI | Outrigger