Outrigger AI Visibility Index
1,000 businesses. 5 AI models. 95,392 mention checks. A large-scale view of which businesses AI recommends—and the signals that appear with visibility.
Observational findings show association, not causation.
Key Findings
What separates the businesses AI recommends from the ones it ignores.
The Invisibility Problem
65.9%
of businesses are completely invisible to AI. They appear in zero AI-generated answers across all five models tested.
Multi-Model Coverage
4%
of businesses appear in all five AI models. Being visible in one model does not guarantee visibility in others.
The 1,000 Review Cliff
2.4x
higher visibility
Businesses with 1,000+ Google reviews score 23.6 vs 9.8 average. Reviews are a strong signal AI models use to filter recommendations.
Strongest Observed Relationships
Monthly Trend
How AI visibility metrics evolve as we rerun the study each month.
Trend data starts with the April 2026 baseline.
New data points will appear here after each monthly study rerun.
AI Model Coverage
Percentage of businesses that appear in each AI model's recommendations. Perplexity leads at 22.5%, while Claude mentions only 13% of businesses tested.
Industry Breakdown
Average AI visibility score by industry. Personal injury law leads; med spas trail significantly.
Methodology
How the Outrigger AI Visibility Index is built each month.
Sample Selection
1,000 businesses across 10 industries, balanced between local service businesses and SaaS companies.
AI Model Testing
Each business is queried across ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews using standardized buying-intent prompts.
Signal Collection
We collect 27 technical and authority signals per business including schema markup, review counts, blog content, robots.txt, and crawl accessibility.
Correlation Analysis
Pearson coefficients measure the relationship between each signal and composite visibility. These associations do not establish causation.
Download the Data
Full dataset available as CSV. Use it for your own analysis, research, or client reporting.
Where does your business stand?
Run a free visibility audit across five AI experiences. Results are ready on screen in 2–3 minutes.
Run the free visibility audit