The 90-day playbook
Signed up — now what? A week-by-week plan to build, run, and measure a focused 90-day GEO program.
Start reading →- Day 0: set the goal
Set a comparable baseline, distinguish audit scores from historical benchmarks, and plan review checkpoints.
- Days 1–7: foundation week
Onboard by URL, run the baseline audit, fix obvious entity gaps, and stand up your monitor prompts.
- Days 8–21: sweep the pillars
Prepare directory, schema, citation, and review work, then move each item through approval.
- Days 22–42: build authority
Prepare a focused press push, expand citation work, assess entity gaps, and strengthen reviews.
- Days 43–63: operator workflow
Review prioritized proposals daily, keep human approval in the loop, and measure what changes.
- Days 64–90: re-audit & tighten
Run audit #2, compare it with the baseline, address the weakest pillar, and prepare the first monthly report.
- Beyond day 90: maintenance cadence
A review cadence for work status, comparable visibility samples, and customer reporting.
Put the lesson into practice
Start with a free visibility scan to see where your brand stands.
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